A complete analysis of the strengths of the competitors is essential to be a success company. In the industry there are many companies in the same business for this is so difficult know all of them, also some companies do not provide the necessary information to do an analysis for example the financial information.

There are key questions that guide us to do a great analysis about our competitors, what are the competitor´s strengths, weaknesses, objectives and strategies? How the competitors respond to current economic, social cultural, demographic, environmental, political, governmental, legal, technological and competitive trends?  How vulnerable are the major competitors to our alternative company strategies and our alternative strategies to successful counterattack? Etc…

In Zipaquira there are 5 most relevan private English institutes:

1. Colombo Británico.

2. Intituto Meyer.

3.Ip Group Zipaquira.

4.Fonsegar.

5. Moli: Modern Languages.

 

As our foundation is a non-profit organization it is an advantage, the government give us all the necessary to teach English, in our company the poor children can find an option to learn  this language.