Intensive strategies 

 

 

Intensive strategies are the set of many aspects like market penetration, market development, and product development where they require intensive efforts if a company wants to be or exist in a competitive position.

 

For our case, the foundation “Angelitos bilingües” wants to use product development which consist in seeking increased sales by improving present products or services or developing new ones where it usually entails large search and development expenditures, however, if we building or create a new product that generate a lot of income in the future we can recover our investment.