In this stage we talk about the definition of how the match in an organization makes between its internal resources and skills and the opportunities and risk created by its external factors; moreover, the matching stage consist of five techniques that can be used in any sequence; the set of the matrices in this stage is comfort by the SWOT Matrix, the SPACE Matrix, the BCG Matrix, the IE Matrix and the Grand Strategy Matrix. Moreover, the tools that we use in those matrices are from the input stage to match external opportunities and treats with internal strengths and weaknesses.