This matrix and Internal-External (IE) Matrix are designed to exchange multinational firm´s efforts to formulate strategies where BCG is a private management consulting firm based in Boston that currently employs about 4.400 consultants in 40 countries. In our case we will not talk about market share but we will talk about products which are from our foundation where we will include our products, our revenues, the percent revenues, our profits, the percentage of our profits, relative products and industry growth rate in percentage.