Potential development of substitute products are the firms that are in close competition with producers of substitute products in other industries, in our case, our close competition that has similarities of us are all of institutes that are non-profit and give to the society free classes of different topics for improve social aspects like us.

The close competition of us in Zipaquirá is Cafam which give education for children who their parents have level 1 or 2 in the SISBEN, also Cafam is a non-profit organization like us, so those aspects become Cafam the main competitor of us, moreover they has a compensation fund. Moreover, our project gives to children high English education for children between three to six years old and Cafam give the same service but for children of cero to five years old and they have a dynamic methodology like us but it is based on manufacturing that is a substitute service because we give a dynamic methodology but with a platform with symbols.